Client: Stephen Bell
WildFoot (formerly Iron Fit) required a new identity to reflect its shift in emphasis from urban to natural environment. The new forest-based training facility encourages members to connect body and nature, developing a deeper spiritual appreciation of innate body movement. The Irish hare is a regular visitor to the local forest and quickly became the natural choice to symbolise the spirit of the brand. A hand-written tag-line, coupled with a photography style based around 'light trails', delivers energy and dynamism to the wider visual identity.